Brand ELEVATION: Happy to Help CAMPAIGN
"Happy to Help" is Puget Sound Energy's first major brand awareness campaign, with the goal of moving the brand from neutrality to relevance, all while promoting the ways PSE helps you be safe, use renewable energy, save money and easily connect when you need to do business with us or if the power goes out. Multi-channel strategy includes television, digital display, social media, pre-roll, print, out-of-home and radio and an internal campaign that recognizes the spirit of PSE's dedicated employees.
Brand and reputation Strategy: shared, paid AND owned
As a stalwart of the region evolving into a modern energy company, PSE’s brand was due for a refresh, while remaining true to a 150-year mission of service. A redefined voice, modern and friendly design systems, honest storytelling and the commitment to delivering on a stellar customer experience combine to demonstrate PSE’s brand vision and values.
Content Marketing & CURATION: mypse pitstops
One of many editorial-style projects on PSE's social media channels, myPSE Pit Stops showcases a travelogue of unique and beautiful places within PSE's service area, while telling the behind-the-scenes stories of how energy is used in everyday life.
Social Media: Storm communications AND CONTEnt strategy
Reporting PSE's story from the eye of the storm—with all eyes on the company—presents a unique set of opportunities. When customers and media are tuning in around the clock, you can't afford to miss a beat. But you can take risks, risks that send a steady stream of engaging editorial content moving through PSE's most trafficked social channels, getting the story out to the masses via live streaming and almost live video, digital content, photography and real-time, one-to-one conversations on social.
