Experience
Manager, Marketing and Brand
Puget Sound Energy
June 2018 - Present
Lead day-to-day execution of corporate brand platform, marketing, events and digital content strategy and reputation protection across paid, shared and owned channels. Shape customer engagement strategy to meet effectiveness metrics. Manage creative agency relationships and direct team of creative, events, marketing, social media and brand leaders.
Supervisor, New Media, Brand and Reputation
Puget Sound Energy
April 2013 - June 2018
Led day-to-day execution of corporate brand and digital strategy. Shaped TV, social, digital, out-of-home and print marketing strategy to meet effectiveness metrics; advertising awareness more than tripled following nine-month campaign, while sentiment improved by 11 percent. Oversaw digital customer experience visual design and content development team. Social media engagement growth of 80 percent and follower growth of nearly 300 percent over five years.
Sr. Marketing Manager, Customer Solutions
Puget Sound Energy
November 2008 - April 2013
Developed renewables and sustainability program brand platform. Managed visual expression, messaging, tone and UX for digital, mobile, interactive tools, retail product packaging, POP, social media, email, events, offices, ensuring brand promise and values met across customer-facing channels. Key member of pse.com design team; successes include self-service billing platform integration and home page redesign. Web traffic and time-on-site improved 30 percent; brand achieved 16 percent recall in first year.
Marketing and Promotions Manager
Experience Music Project Museum
February 2006 - May 2008
Headed marketing communications strategy and organization's rebranding efforts. Directed annual advertising and promotions budget. Managed conception and production of high-visibility online, print, radio and outdoor and branded materials; supervised creative team, photographers and videographers on branding and execution.
Marketing and Public Relations Manager
The Museum of Flight
September 2004 - February 2006
Developed annual marketing plans, budgets and timelines; oversaw market research and ROI statistics. Successfully led marketing team to deliver high-recall campaigns and collateral. Proactively managed brand, media relations, promotions and events to increase annual admissions revenue by 10 percent.
Marketing Specialist and Editor
King County Journal Newspapers
August 2002 - September 2004
Led strategic and creative planning on corporate branding initiatives; developed advertising campaigns and media partnerships for diverse client base including Microsoft, Comcast, Washington State Tourism, Seattle's Convention and Visitors Bureau and City of Bellevue. Launched more than 50 deadline-driven advertorial magazines; managed freelance creative team of ten. Managed rebranding of suite of community newspapers.
Marketing and Public Relations Specialist
GM Nameplate
April 2001 - August 2002
Created brand standards guide and communications response plan; oversaw brand consistency among seven international offices. Initiated media pitches that resulted in more than 60 feature articles.
Assistant Director of Marketing and Communications
Volunteers of America Western Washington
June 2000 - April 2001
Led advertising, marketing and media relations strategy for 19 social service programs located throughout Washington. Created branded community events, including first Volunteers of America Western Washington Golf Tournament.
Technical Skills
Adobe Creative Cloud
Microsoft SharePoint, Access and advanced Excel
Associated Press and Chicago editing and writing styles
Publications
Everett Business Journal, King County Journal, Utah Business, Associated Press and various trade media.
LEADERSHIP & MEMBERSHIP
AIGA
Seattle Advertising Federation
Leadership Tomorrow Seattle
Washington Lawyers for the Arts Board
Education
B.A., Communications
Brigham Young University
Journalism and English degrees, with emphasis in visual communications and technical editing. Earned four-year Presidential Leadership scholarship. Reporter and copy editor at The Daily Universe newspaper. BYU Public Relations Student Society of America Bradley Chapter secretary (Best Chapter Firm, 1999). Served on 1999 PRSSA National Conference planning committee.